A “landing page” is the first page that you see when you click on a specific link. For example, if I see a link to buy a camera, I don’t want that link to take me to the homepage of the store. I want that link to take me to the specific page on the site that is about the camera.
Let’s get specific.
Double searching leads to lost sales. If a potential customer “Googles” the term “Canon Cameras”, your AdWords ad should take them to your “Canon Camera” category page. If they search for “Canon EOS 20D digital camera”, you AdWords ad should take them straight to the page to purchase the “Canon EOS 20D”. Never take a customer to your homepage and make them search a second time.
So you ask, “How do I get my natural listings to work this way also?” Very easily, but that is for another post. Right now, check your paid advertising and make sure your links are “straight to the point”.
Latest Comments
RSS