Leotard Crazy is the first and only business that I have developed from the ground up. It is a gymnastics pro shop that supplies the gymnastics industry with leotards, grips, wrist supports, and other things that are important to gymnasts. Leotard Crazy is growing everyday and is becoming one of the most successful online stores in its industry.
What makes Leotard Crazy so successful?
Leotard Crazy is a very small, niche online store. Most, if not all, of the items cannot be found in regular retail sports stores. Most gymnastics facilities have very limited pro shops as the owners are more interested in coaching than retail sales. The gymnastics industry, as a whole, relys on the internet for supplies.
We found out that one of our major hurdles would be providing great customer service. Our customers, parents and relatives of gymnasts, are not educated in gymnastics. Taking the extra time to help them understand the product ensures return customers. For example, gymnastics grips (worn on hands to help the gymnast hang on) must be properly sized and cared for to minimize risk. Grips do wear out and when they do we want that customer to return to us. We have found that we must provide regular phone hours to truly provide excellent customer service. A phone call to tell a customer that their item is on backorder goes alot further than an email.
We have many other success factors besides just being a niche store and having great customer service. These other factors (Miva Merchant, SEO, advertising, shipping, product selection) will be covered in great detail over and over again as this blog progresses. However, providing something that few others provide and providing great customer service will always be the most important part of our success.
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